the team here at coolingzone couldn't have said it any better in our own words, so, we'll use ee times' words instead:

nearly every engineer worries system power consumption and availability. many of these engineers also have to worry about the inevitable consequence of this consumption: dissipation. that means cooling and thermal management issues which you can deal with anytime from the design phase (good) to qualification phase (bad) or in the field (very bad).at the 11^th international business and technology "cooling zone summit" in cambridge ma, several hundred engineers and academics studied the topic in all of its aspects.  tutorials covered all aspects of thermal management of electronics: analysis, modeling, simulation, fluid flow and analysis, corroborated and supported by the latest in advanced measurement techniques, as well as actual cooling components, subsystems, and systems.

read the full article at ee times here, "this conference is where the truly 'cool' people are found"